• On-Campus Component
    Yes
  • Cost
    $1,665 per credit (resident); $2,601 per credit (nonresident)
  • Total Credits
    30
  • Credential
    Graduate Degree
  • Admission GPA
    3.0
  • Application Deadlines
    rolling admission
  • Campus
    Twin Cities
  • College
    College of Liberal Arts
  • Department
    Hubbard School of Journalism and Mass Communication

Tailored for professionals in advertising, public relations, or corporate/nonprofit communications, the Professional MA in Strategic Communication is crafted to meet the unique needs of individuals actively engaged in these fields. The program delves into the intricacies of communication strategy, emphasizing planning and evaluation. Additionally, it explores persuasive techniques and delves into advertising theory, providing a comprehensive understanding for professionals seeking to enhance their skills and knowledge in the dynamic realm of strategic communication.

Sample Courses

  • JOUR 5251 – Strategic Communication Theory
  • JOUR 5252 – Issue Management in Strategic Communication
  • JOUR 8200 – Strategic Communication Research Methods
  • JOUR 8201 – Factors Affecting Communication Strategy
  • JOUR 8202 – Generation and Selection of Communication Strategies
  • JOUR 8208 – Digital Strategy and Analytics
  • JOUR 8203 – Integration of Communication Strategy Across Media
  • JOUR 8205 – Strategic Communication Cases and Campaigns
  • JOUR 8206 – Directed Study: Capstone Project 
  • JOUR 8290 – Strategic Communication Leadership: Theory and Practice

Online Catalog