• On-Campus Component
    Yes
  • Cost
    $1,773.50 per credit (resident); $2,796.00 per credit (nonresident)
  • Total Credits
    30
  • Credential
    Graduate Degree
  • Admission GPA
    3.0
  • Application Deadlines
    rolling admission
  • Campus
    Twin Cities
  • College
    College of Liberal Arts
  • Department
    Hubbard School of Journalism and Mass Communication

Tailored for professionals in advertising, public relations, or corporate/nonprofit communications, the Master’s Degree in Strategic Communication is crafted to meet the unique needs of individuals actively engaged in these fields. The ma in communications delves into the intricacies of communication strategy, emphasizing planning and evaluation. Additionally, it explores persuasive techniques and delves into advertising theory, providing a comprehensive understanding for professionals seeking to enhance their skills and knowledge in the dynamic realm of strategic communication.

Sample Courses

  • JOUR 8200- Research and Insight: Informing Strategic Communication with Evidence
  • JOUR 8201 – Strategic Savvy: Business Essentials for Communicators
  • JOUR 8202 – Brand Thinking: Building Brands People Can Believe In
  • JOUR 5251 – Theory That Powers Practice: Thinking Like a Strategist
  • JOUR 8208 – Leading Digital Strategy: AI, Analytics and the New Marketing Stack
  • JOUR 8203 – Content That Connects: Writing for Multiplatform Communications
  • JOUR 8212 – Voice of Influence: Mastering Communication Leadership
  • JOUR 8205 – Campaign Planning: Strategy in Action
  • JOUR 8209 – Crisis Leadership: Preparation, Response, and Reputation
  • JOUR 8206 – Capstone: Your Strategic Communication Vision in Action

 

Online Catalog

FAQ 

  1. Is the Professional MA in Strategic Communication available online?
    1. Yes, this program is available online and with access to on-campus events such as keynote speakers and alumni events at the University of Minnesota Twin Cities campus.
  2. What is an online Master’s in Strategic Communication?
    1. The strategic communication master’s degree focuses on the study of communications strategy, planning, and evaluation, as well as persuasion and advertising theory. Transform your passion by learning the language of strategic leadership.