• On-Campus Component
    No
  • Cost
    $4,500
  • Total Credits
    120 CEUs
  • Credential
    Professional Development Certificate
  • Campus
    Twin Cities
  • College
    College of Continuing and Professional Studies

The University of Minnesota’s Marketing Management Certificate provides a practical, real-world framework for leading marketing initiatives. You can complete the full certificate or take courses individually. Through this program, participants will learn to:

  • Build marketing strategies that align creative ideas with measurable objectives.
  • Design integrated campaigns that reinforce brand identity and communicate value.
  • Use analytics and key performance metrics to evaluate effectiveness and make informed adjustments.
  • Coordinate resources, budgets, and teams to ensure marketing execution is efficient, consistent and impactful.

Required Courses

  • Marketing Strategy, Management, and Execution
  • Marketing Operations Management
  • Marketing Analytics and Strategic Applications
  • Brand Management and Content Strategy

 

Who should enroll?

This certificate is ideal for professionals with experience in implementation and tactical marketing roles who are actively preparing for or have recently transitioned into their first management role. This program will also help current marketing managers, supervisors or directors who have been in their role for a few years but now need to upskill in high-impact areas like marketing operations, advanced analytics and strategic planning.