Digital Marketing Certificate

This program is designed for individuals who want to develop or strengthen their digital marketing skills, including early-career marketers, career changers, content creators and communications professionals. It is also well suited for professionals who want to add digital marketing, analytics and social media expertise to their current roles.

The University of Minnesota Digital Marketing Certificate offers a flexible path to building in-demand skills. You may complete the full certificate or take individual courses based on your goals and interests.

Through this program, participants will learn to:

• build and apply digital marketing strategies across search, social and content channels.
• create and manage social media and digital content to support audience engagement.
• use SEO and paid media to increase visibility and reach target audiences.
• analyze performance data to improve digital marketing results.
• apply digital marketing tools and best practices in real-world settings.