Bachelor of Science in Marketing

Woman drawing a graph on a whiteboard
Fully Online
$418.55 per credit before fees
Total Credits
Undergraduate Degree
Application Deadlines
Spring 2021: December 15, 2020; Summer 2021: May 1, 2021; Fall 2021: August 1, 2021

The Bachelor of Science in Marketing is a hands-on program that teaches you the skills and strategies to help identify customers' needs and wants, study the challenges facing marketers in the global business environment, and develop the critical thinking skills needed to be successful. Courses cover personal selling, advertising, sales promotions, consumer behavior, marketing research, internet marketing, ethics, strategic marketing, and more.

All admission materials must be submitted to the Office of Admissions no later than 4:30 p.m. CST on the deadlines noted.

Transferring Credits

Want to know how your previous college credits will transfer before you apply? Request an unofficial evaluation of your transcripts by one of our professional advisors. Fill out the form below with your major, semester you'd like to start, and attach your transcripts. Please allow 5-7 business days for your transfer evaluation. UMC accepts all transfer credits that come from a regionally accredited college or University.

Transfer Evaluation Request

Sample Courses

This degree requires 120 total credits, with 62 of those within the major. Here is a sampling of courses you might take:

  • COMM 3008 Business Writing (3 cr)
  • IBUS 3360 International Marketing (3 cr)
  • MKTG 3230 Internet Marketing (3 cr)
  • MKTG 3250 Integrated Marketing Communication (3 cr)
  • MKTG 3310 Consumer Behavior (3 cr)

View a sample program plan for more details. For more information, visit the online University catalog.

Career Outlook

Employment in advertising, promotions, and marketing management is expected to grow 14 percent from 2010 to 2020. The median wage for marketing managers in 2010 was $112,800, with the lowest 10 percent earning less than $57,750 and the highest 10 percent earning more than $166,400. (Bureau of Labor Statistics, US Department of Labor, Occupational Outlook Handbook, 2012−2013 Edition.)

Marketing graduates can find careers in advertising, branding, communications, event planning, public relations, direct marketing, sales, and retailing, such as:

  • Account or promotions manager
  • Advertising sales agent
  • Sales representative
  • Marketing manager
  • Market research analyst
  • Public relations manager
  • Wholesale and manufacturing sales representative
  • Copywriter
  • Marketing director or coordinator
  • Marketing communications manager/director
  • Product or brand manager
  • Event planner
  • Consumer representative

Tuition and Fees

Tuition before fees: $418.55/credit

Read the descriptions carefully to determine which fees may apply to you.

Students enrolled in 0.5 or more credits at UMC pay a $250 UMC Campus Fee each semester. The Crookston Campus Fee helps to fund technological infrastructure and student academic support including advisors, tutoring, library, career counseling, and accessibility.

Financial Aid

Financial aid is available for eligible students. Students must fill out the FAFSA form and use code 004069 when applying for financial aid for this program. Contact the University of Minnesota Crookston (UMC) for additional information:

UMC Financial Aid Office
Phone: 800-862-6466 ext 8569; 218-218-8550
Fax: 218-281-8579