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COVID-19 Update: The University of Minnesota has suspended in-person instruction and will offer online, or alternative, instruction through the end of summer semester 2020. For the latest information on the University’s response to COVID-19, please see the Safe Campus website.

Bachelor of Science in Marketing

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Fully Online
$451.50 per credit
Total Credits
Undergraduate Degree
Application Deadlines
Spring 2020: December 15, 2019; Summer 2020: May 1, 2020; Fall 2020: August 1, 2020

The Bachelor of Science in Marketing is a hands-on program that teaches you the skills and strategies to help identify customers' needs and wants, studies the challenges facing marketers in the global business environment, and helps you develop the critical thinking skills needed to be successful. Courses cover personal selling, advertising, sales promotions, consumer behavior, marketing research, internet marketing, ethics, strategic marketing, and more.

All admission materials must be submitted to the Office of Admissions no later than 4:30 p.m. CST on the deadlines noted.

Sample Courses

This degree requires 120 total credits, with 62 of those within the major. Here is a sampling of courses you might take:

  • COMM 3008 Business Writing (3 cr)
  • IBUS 3360 International Marketing (3 cr)
  • MKTG 3230 Internet Marketing (3 cr)
  • MKTG 3250 Integrated Marketing Communication (3 cr)
  • MKTG 3310 Consumer Behavior (3 cr)

View a sample program plan for more details. For more information, visit the online University catalog.

Career Outlook

Employment in advertising, promotions, and marketing management is expected to grow 14 percent from 2010 to 2020. The median wage for marketing managers in 2010 was $112,800, with the lowest 10 percent earning less than $57,750 and the highest 10 percent earning more than $166,400. (Bureau of Labor Statistics, US Department of Labor, Occupational Outlook Handbook, 2012−2013 Edition.)

Marketing graduates can find careers in advertising, branding, communications, event planning, public relations, direct marketing, sales, and retailing, such as:

  • Account or promotions manager
  • Advertising sales agent
  • Sales representative
  • Marketing manager
  • Market research analyst
  • Public relations manager
  • Wholesale and manufacturing sales representative
  • Copywriter
  • Marketing director or coordinator
  • Marketing communications manager/director
  • Product or brand manager
  • Event planner
  • Consumer representative

Financial Aid

Financial aid is available for eligible students. Students must fill out the FAFSA form and use code 004069 when applying for financial aid for this program. Contact the University of Minnesota Crookston (UMC) for additional information:

UMC Financial Aid Office
Phone: 800-862-6466 ext 8569; 218-218-8550
Fax: 218-281-8579
Email: umc-fa@umn.edu