Bachelor of Science in Sport Media and Communication

The sport media and communication degree prepares students for careers in the sports industry through the study of communication, social media, media writing and multimedia management. Courses in the major provide an overview of the landscape of sports media and communication, including established and contemporary approaches in the profession. Course content includes interviewing, editing, audio production, multimedia production, mobile technology, ethics, storytelling, public relations, sports marketing and promotional strategies. Through your internship and student works opportunities, you will gain practical, real-world experience in the field.

After completing the program, graduates will be able to:

• Apply professional presentation skills in the development of visual, verbal and written content
• Employ appropriate technology for the purpose and audience within the context of the sport media and communication
• Apply established and contemporary media strategies
• Demonstrate an understanding of public relations and/or marketing communication strategies as they relate to the sport media and communication field