• On-Campus Component
    No
  • Cost
    $418.55 per credit before fees
  • Total Credits
    120
  • Credential
    Undergraduate Degree
  • Application Deadlines
    Spring: December 15; Summer: May 1; Fall: August 1
  • Campus
    Crookston
  • Department
    Business

The Bachelor of Science in Marketing is a hands-on program that teaches you the skills and strategies to help identify customers' needs and wants, study the challenges facing marketers in the global business environment, and develop the critical thinking skills needed to be successful. Courses cover personal selling, advertising, sales promotions, consumer behavior, marketing research, internet marketing, ethics, strategic marketing, and more.

All admission materials must be submitted to the Office of Admissions no later than 4:30 p.m. Central Standard Time on the deadlines noted.

Transferring Credits

Want to know how your previous college credits will transfer before you apply? Request an unofficial evaluation of your transcripts by one of our professional advisors. Fill out the form below with your major, semester you'd like to start, and attach your transcripts. Please allow 5-7 business days for your transfer evaluation. UMC accepts all transfer credits that come from a regionally accredited college or University.

Transfer Evaluation Request

Sample Courses

  • COMM 3008 – Business Writing (3 cr)
  • IBUS 3360 – International Marketing (3 cr)
  • MKTG 3230 – Internet Marketing (3 cr)
  • MKTG 3250 – Integrated Marketing Communication (3 cr)
  • MKTG 3310 – Consumer Behavior (3 cr)

View a sample program plan for details.

Online Catalog

Career Outlook

Marketing graduates can find careers in advertising, branding, communications, event planning, public relations, direct marketing, sales, and retailing, such as:

  • Account or promotions manager
  • Advertising sales agent
  • Sales representative
  • Marketing manager
  • Market research analyst
  • Public relations manager
  • Wholesale and manufacturing sales representative
  • Copywriter
  • Marketing director or coordinator
  • Marketing communications manager/director
  • Product or brand manager
  • Event planner
  • Consumer representative

Fees

Read the descriptions carefully to determine which fees may apply to you.

Students enrolled in 0.5 or more credits at UMC pay a $250 UMC Campus Fee each semester. The Crookston Campus Fee helps to fund technological infrastructure and student academic support including advisors, tutoring, library, career counseling, and accessibility.

Financial Aid

Financial aid is available for eligible students. Students must fill out the FAFSA form and use code 004069 when applying for financial aid for this program. Contact the University of Minnesota Crookston (UMC) for additional information:

UMC Financial Aid Office
Phone: 800-862-6466 ext 8569; 218-218-8550
Fax: 218-281-8579
Email: umc-fa@umn.edu